In a few words
The launch of important NDP in the form of Veggie and Curry flavour strengthened the brand’s promise to offer delicious mealtime options for everyone. Building on the success of Pantry Miracles, the objective this year was to place the product at the very heart of family life in consumer’s minds.
Fablr was responsible for creative direction, digital marketing strategy and the execution of the paid ad-campaign. Jist Studios were commissioned to conceive and produce the excellent You Do YOO video campaign where the brand could really set the dial to 11.
In combination with influencer collaborations and a heavily engagement-focused content approach, the campaign achieved record results including a 20% uplift in brand recognition.
