pre-rebrand alignment workshop

What is a Pre-Rebrand Alignment Workshop?

It’s part of our Shortlisted™ rebranding framework that we have used to help 100+ B2B businesses on their journey to bigger and better clients.

If you have a rebrand/refresh coming up, we’ll help you understand the alignment between your business + marketing strategy, as well as your current brand limitations, so that you can plan your brand change project with confidence. Our usual charge for these workshops is £1,200 + VAT, so spots are limited!

What are the deliverables?

You’ll get our practical and expert guidance, as well as the results of several brand alignment assessments to take away with you, from a Brand-Business Alignment Map to a Priority Disconnect Map. We’ll also give any draft branding brief a tune-up.

How does it work?

Click the apply button above (or just click here) and fill in the application. From there, we’ll reach out and let you know if you’re a good fit. If you are, we’ll arrange a time that best suits you to run your workshop. If you’re not a good fit, we’re happy to pass on some recommendations for agencies that work with smaller projects.

On the call, it will be Geoff Bretherick (Creative Director) and Chris Bennett (Head of Strategy). It will last for 2-hours, though we have finished several of them a little earlier before. The 2-hours just gives us plenty of space to get through the various brand exercises.

Do I need to prepare for it?

We’ll send you a list of materials and information that would be useful as we prepare for your workshop. They are not required, but will make the time we spend together more effective. These include:

• Current brand guidelines
• Any draft rebrand brief
• Your marketing strategy
• Examples of branding materials (e.g. a PowerPoint deck)
• Some notes on where you would like to brand to go

We’re happy to sign an NDA if required and can supply you with one to complete.