In a few words
Based in Hong Kong, the Elliott Scott Group is best known for their global award winning HR Search and Recruitment business, Elliott Scott HR. They are champions for the HR profession, and have built their following and network, in part, by being dedicated to supporting HR leaders throughout their careers.
For their leadership team, the existing brand identity had run out of road. With its bright colours and friendly feel, in fact, it was actively working against the brand’s commercial objective of attracting larger and more prestigious clients, or instilling the right level of commercial confidence in Elliott Scott’s capabilities.
The brief for Fablr was one of transformation — bringing stronger gravitas, confidence and potency to the brand.
Our approach
Many professional services businesses will claim an international footprint and global perspective. Often the reality doesn’t quite meet the description. This certainly does not apply to Elliott Scott.
Having begun in Hong Kong, the group has extended to Singapore, Delhi, London, New York and more recently São Paulo. Each team are embedded in their regional market, mirroring their clients’ geographic footprints.
Fablr recognised that Elliott Scott’s global network was a vital part of how the business saw itself. By using a set of bespoke patterns inspired by the visual cultures of each of the team locations, we saw how Elliott Scott’s global presence could become part of the visual language of the brand.
This creative route didn’t feel tired or contrived, and we knew it would work seamlessly with the prestigious and intentionally high-end look-and-feel we were looking for.
Execution
Combined with a muted but sophisticated colour palette and a refined serif primary typeface, the new incarnation of Elliott Scott took shape.
Fablr worked right across Elliott Scott’s collateral materials and website, taking control of fully aligning each touchpoint with the new vision for the brand.
As always, we worked collaboratively with the Elliott Scott team, helping them to build out a library of Canva assets and templates to support their marketing team’s day-to-day activities.
We also developed a new companion brand, Elliott Scott Corporate Functions to support the group’s recruitment offer outside of HR. We were able to quickly develop sub branding, supporting collateral and a website in under 8 weeks for the Hong Kong team to roll out.
