In a few words
Cura Terrae is a leading UK environmental group providing consultancy, services and solutions across ecology, air and emissions, water and compliance.
Fablr have been Cura Terrae’s exclusive partner for brand, digital and marketing since the group began its UK growth and acquisition strategy.
Our engagement with Cura Terrae
Cura Terrae is a new group entity in the environmental consultancy landscape. Formed of a series of legacy sub brands, the challenge has been to coordinate this major transition, respecting the brand equity and customer recognition of each division through a managed process.
Fablr has worked with the Cura Terrae marketing and at board level to guide and facilitate their transition from a house-of brands model to a monolithic master brand architecture over the course of the last three years.
The new master brand works holistically for the group’s business development objectives, presenting a larger consultancy that can operate and sell across every phase of infrastructure and construction lifecycle phases.
Our approach
Central to the project has been Fablr’s web strategy which has delivered a flexible but centralised core site theme that can be customised for each division.
Each division is able to utilise ecommerce, lead-gen marketing and a hub-and-spoke model for maximising the page ranking of valuable SEO content across their different divisions.
Our support extends beyond digital, offering Cura Terrae a responsive creative design resource for the production of print brochures and exhibition stands, advertising, templates and any kind of reusable collateral that supports consultants and industry experts across the group.
Outcomes
Following the rollout of the Cura Terrae group theme, the business has been able to rapidly accelerate its business development and inbound-marketing.
New features and functionality are centralised and immediately available to any division across the group at no additional cost, and the business is already rolling out dedicated product websites for their high-potential IP such as the CENTAUR water monitoring system that has global market potential in preventing sewage overflows.
Fablr’s value to Cura Terrae goes beyond delivery, and we have taken a hands on approach with upskilling their marketing executives with the creation of reusable templates, content optimisation and CRO consultancy.